More than just a non-alcoholic beer - this is the message that the Brand Studio of Ringier Advertising and the social media agency SWISSPER successfully anchored in the 2024 summer campaign for Feldschlösschen Alkoholfrei.

The brand was effectively positioned through a strategic combination of branded content, influencer marketing and three specifically defined communication pillars. This close partnership shows the enormous impact that the interaction between social media and media can have - especially when the storytelling is thought of across media and follows a clear common thread.

Focus & strategy:
Reach & awareness through editorial contributions on Blick.ch
Authentic creator voices with 12 influencers on Instagram & TikTok
Maximum reinforcement through branded stories from Ringier Media
50+ content pieces for consistent and effective storytelling
The always-on project was divided into three phases in which carefully selected creators staged the diverse moments of enjoyment from Feldschlösschen Alkoholfrei - with storytelling that fits perfectly together on all channels and across media.
The numbers speak for themselves:

📈 +5% above the campaign KPIs
⏳ Average time spent on Blick.ch of 2.5 minutes (+28%)
🎥 +91% more video views than planned
📲 5.5 million impressions by influencers (+57%)
👀 Thumb stop rate +14% above target