We are extremely pleased to announce that the THRYVE Group and its four agencies are the new organizers of the Christmas market at Zurich Central Station.

In a multi-stage pitch process, SBB Immobilien awarded the contract for the comprehensive new edition of the Christmas market at Zurich Central Station to the THRYVE Group at the beginning of the year. Together with its agencies RAWCUT, SWISSPER, wetalkwithyou and Promotion-Tools, THRYVE is starting a five-year mandate as organizer.

"THRYVE impressed with its innovative and thematically networked approach - more modern, younger and very family-friendly. We are looking forward to reinventing the Christmas market at Zurich Central Station together." - Lukas Schneller, Head of Promotions and Events, SBB AG

A wintery experience as "POLARZAUBER"
The new concept promises a magical Christmas atmosphere in which tradition and modernity meet. An atmospheric backdrop combines the traditional Christmas atmosphere with modern experiences at AR/VR stations and an interactive scavenger hunt. A selfie studio invites you to take digital and analogue photo moments. Particular attention is paid to sustainability, an appealing catering concept and a balanced relationship between local, regional and national offers.

Comprehensive service package
As the organizer, the THRYVE Group is responsible for the idea, conception and operation of the new Christmas market - from branding, logo, imagery, event concept, trade fair construction, marketing, sponsoring, contracting and support of the exhibitors. The catering concept, on-site activations, awareness campaigns and social media measures are also in the hands of THRYVE - all with a special focus on sustainability.

"The project is already a project close to our group's heart - a concept that we will bring to life with our entire portfolio, our expertise and passion. A big thank you to the SBB and the entire pitch team." - Marco Eberhard, Managing Partner & VRP THRYVE Group

Contact and further steps
In the coming weeks, the concept will be presented step by step on www.polarzauber.ch. Interested persons, exhibitors and media can now contact info@polarzauber.ch.