Emil Frey's anniversary platform - a best practice case for innovative customer loyalty
For Emil Frey's 100th anniversary, we have developed a digital platform that sets new standards in customer loyalty and loyalty management. This groundbreaking solution combines targeted gamification elements, automated processes and seamless integrations to inspire and actively involve customers in the long term.

More than a campaign - a well-thought-out platform for sustainable customer loyalty

The anniversary platform is much more than a classic marketing campaign. It was specifically designed to create added value for customers and at the same time drive digital transformation in retail. Monthly competitions, interactive quiz formats and an integrated loyalty upgrade system ensure a high interaction rate and a sustainable customer relationship.

Particularly innovative is the dynamic loyalty program, which allows users to upgrade their existing bronze card to a gold card - an incentive that not only strengthens brand loyalty, but also provides data-driven insights for personalized offers.

Digital processes, maximum efficiency - the technological basis

Thanks to the complete integration of all Emil Frey branches and the implementation of a centralized merchant cockpit, the platform enables simple and efficient administration. The digital wallet card solution ensures smooth use, while automated processes minimize the administrative effort for merchants.

This combination of gamification, digital loyalty management and optimized user experience shows how innovative platform solutions can transform retail.

A successful model with best practice character

The Emil Frey anniversary platform is an example of how digital solutions can be used specifically to increase customer loyalty, optimize internal processes and create new digital touchpoints. It shows that sustainable customer loyalty goes far beyond classic loyalty programs and that real added value can be created with the right technologies.

For companies that want to future-proof their customer interactions, this case offers valuable insights: gamification, automation and personalized loyalty models are the success factors of modern customer loyalty.

Interested in a similar approach? Let's work together to develop innovative solutions for your company.